In 1963, University of Oregon graduate Bill Bowerman and Phil Knight alumni co-founded a company called "Blue Ribbon Sports Company" (Blue Ribbon Sports), the main sports. In 1972, the company changed its name to Blue Ribbon Nike, he began to create their own legend. NIKE is the world's leading sports brand, Nike translated into Chinese. Headquartered in Beaverton, Oregon, Nike is the world's leading sporting goods manufacturer. The company produces inclusive sporting goods: clothing, footwear, sports equipment and so on. 2002 fiscal year, the company's operating income reached a record $ 4.98 billion, up 2 percent from fiscal 2001. Nike with its own impressive performance impresses its founder Bill Bowerman once said the words: "As long as you have a body, you are an athlete and as long as there are athletes in the world, Nike will continue to develop. grow."